SEO
Small Business SEO Services
What is SEO?
Search engine optimisation (SEO) is the science or art of delivering an increase in traffic or more importantly, quality of traffic to a website or web page in order to increase sales, leads and conversion rates.
Return on Investment
Why is SEO so essential? Simple, it offers a fantastic return on investment, and its not made up, most professional marketeers are in agreement, the best ROI does come from converting more of your website traffic.
Climbing the Slippery Slope
However, getting to the top of the search engine rankings is not simple, the search engine algorithms are like the shifting sands, they change constantly. Competition for those first page places in most industries / sectors is very high to extreme and new avenues for businesses to explore online and investigate are forever popping up.
Keeping Ahead of your Competition
There are several billion websites, Google visits over a trillion web pages every month. Almost every searcher will receive anywhere between one hundred and several million results for whatever search term they use. Getting and keeping your business on the first page of Google, Yahoo or Bing is not something that can be done just the once, ongoing maintenance and research is necessary to keep you there, if you don’t, one of your competitors will almost certainly take your spot!
The Search Engines
In order to get to grips with the principal pillars of seo we need to get an understanding of how the search engines work. Google is the big one, but Yahoo, Bing, Ask and a few others are useful for some types of business and in some of the more niche sectors.
The Search Results
Google and the other search engines use complex algorithmic formulas to determine which website shows up in its search results, and at what position each result will be placed. There are over 200 factors taken into account in the very complex Google algorithm, including importance, authority, trust, relevance. The sheer complexity of the formulas, the fact that these are kept secret and change constantly is why most businesses find it difficult to optimise their website in-house.
We make sure we are up to date with any changes in the algorithms used, do extensive research on influencing factors and use this knowledge, and our experience, to position your website on the first page of the search results.
White Hat
There are many underhand methods of trying to enhance your position in the search engines and increase the number of visitors to your website. Nowadays the best SEO results come from working within the rules set by the search engines. Unfortunately, many a website has come to sticky end when trying to cheat the engines. However, additional traffic is of no use if your website does not convert or leaves the user cold. We do both jobs.
The Five Pillars of SEO
- Primary Keywords: discover those keywords most likely to convert.
- Meta Tags: include primary keywords and phrases into the source code.
- Website Content: ensure your content is written with your user in mind, don’t forget the search engine spiders!
- Inbound Links: place links to your site from well regarded, relevant and trusted sites.
- Architecture, Structure and URL’s: Make sure your navigation, page URL’s and site structure is search engine and user-friendly.
SEO Pricing
Our prices start at £49 per month to optimise your site and keep your site in the search engines.
